Todd Klien is easily one of the top of his field. Lettering is a subtle and overlooked artform that greatly contributes to the experience of reading a comic. On his blog Todd has taken time to look at the evolution of “Strange Adventures”, a DC book of yesteryear.
At the end of the 1940s super-hero comics sales were falling, and publishers like DC were looking to branch out into other areas to bolster their line. One of those areas was science fiction, and an SF anthology book was planned. Apparently several titles were considered seriously enough for logos to be drawn up by staff logo designer Ira Schnapp. Here’s one that went no further, using the same kind of layout and telescoped lettering made famous on the SUPERMAN logo that was originally conceived by Superman creator Joe Shuster, and then developed with professional polish by a logo designer believed to be Schnapp.
The series of posts are a must read for anyone with an inkling of graphic design.