Diamond Distributors, the main distributors of print comics, announced today that they are adding a digital arm. Dubbed “Diamond Digital” this will allow brick & mortar retailers to sell digital comics. From Bleeding Cool:

First, participating comics will be sold day and date exclusively through comic shop websites only, for thirty days, for $1.99. You won’t be able to get them digitally without going through a comics shop for that period.

And second, people who buy the hard copy of a comic wil be able to download a digital version… for 99 cents.

Which turns a $3.99 hard copy comic to $4.99 for hard copy and digital. I’m not exactly sure how successful that will be.

But all a retailer needs to participate is a store, an internet connection and a printer.

Diamond Digital will debut in July and currently signed-on publishers include the program include Ape Entertainment, Archie Comics, Aspen Comics, Bluewater Productions, Broadsword Comics, Hermes Press, IDW Publishing, Moonstone Comics, NBM Publishing, Papercutz, Red 5 Comics, Studio Foglio, Titan Books, TOKYOPOP, Top Cow Productions and Top Shelf Productions.

Personally is an approach I never thought of, but does mirror what many movie studios do, bundling digital copies of movies along with the physical discs.  Time will tell which options become most appealing to the comics buying public.

For the full story click HERE.

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